Pilot “Evolution”

Directed by Martin Allais.
Produced @ Boolab

The objective of the campaign is to promote one of the Pilot brand’s latest models, the Frixion, whose main feature is that it lets you both write and erase. Based on this premise, the main task was to offer an unprecedented reading of the history of evolution in which the pen —a metaphor for divine intervention— provides a solution each time a problem arises, to rectify the situation and allow the species to evolve correctly through each of their stages. “Create, remove, evolve;” concludes the spot, bringing the point home. Created by the agency Grey, the campaign
involved combining cell animation and stop motion techniques. Aired in Spain and Portugal, it has 20”, 30”, 60” and 90” versions.

Gold Laus Awarded “Best Animation 2011” Barcelona
Featured in // BoardsmagBest of 2010 @ Fubiz, Stash issue 74 and The Reel magazine.