The real challenge here was to avoid the tilt shift effect and to create the tiny environment of the construction of an arquitecture model like it was real (shot with macro lenses). The construction of the model was done by the talented veteran Miguel Garigliano and DOP Marcos Pasquin. Not to forget the guys at soonintokyo, the agency behind it: great people, super fun and very talented! 

Silver Laus Award "Best Promotional Campaign"